Center for Retail Transformation

A number of retail mergers and acquisitions went awry in 2022. So what’s in store for 2023? "If this holiday season doesn’t go well, then you’re probably going to see more talks of mergers and acquisitions,” said Gautham Vadakkepatt, director of the Center for Retail Transformation, in an interview with Retail Dive.

From old-fashioned self-scan machines to stores with no physical checkout at all, the options are growing for improving the experience. There are a few reasons these technologies are gaining steam. “First, of course, is the labor shortage that we’re dealing with,” said Gautham Vadakkepatt, marketing professor and director of the Center for Retail Transformation in an interview with C-Store Dive.

Gautham Vadakkepatt, director of the Center for Retail Transformation, told BisNow he has seen mall valuations fall “astronomically” in recent years.

Gautham Vadakkepatt, director of the Center for Retail Transformation and marketing professor, provided some expert advice on mitigating retail crime in an interview with Retail TouchPoints. 

George Mason University announced today that the Center for Retail Transformation at the university’s School of Business has entered into a partnership with TruRating, a customer experience and insights company with offices in London, Atlanta, and Sydney.

In this episode of the RETHINK Retail podcast, Center for Retail Transformation Director Gautham Vadakkepatt discusses the center's recent panel discussions on a myriad of key trends impacting the retail landscape, such as sustainability, the metaverse, frictionless retail, and more. 

Recently, retail innovation has accelerated to a level never witnessed before. Associate professor of marketing and director of the Center for Retail Transformation Gautham Vadakkepatt discusses the future of retail on this episode of The Future Of podcast.

Gautham Vadakkepatt, director of the Center for Retail Transformation and associate professor of marketing, shared his thoughts on the store-in-a-store concept with Bisnow.

The Center for Retail Transformation will host a panel on how retailers can empower frontline employees to deliver a remarkable customer experience featuring four leading experts on Thursday, June 23, 2022. The panel is sponsored by Microsoft and part of the transforming retail series.

On Friday, June 3, more than 20 participants from business schools across the country joined Mason marketing faculty for a day-long Marketing Research Symposium at the IDIA Classroom Space in Vernon Smith Hall, Mason Square. In addition to research talks, there was a panel discussion on digital transformation in retail featuring three industry experts.