TTIP

On Friday, June 3, more than 20 participants from business schools across the country joined Mason marketing faculty for a day-long Marketing Research Symposium at the IDIA Classroom Space in Vernon Smith Hall, Mason Square. In addition to research talks, there was a panel discussion on digital transformation in retail featuring three industry experts.

The rules of the economy are being wholly rewritten right under our noses, and distributed ledger technology wields the pen. That’s the core contention of Sarah Grace Manski, an assistant professor in George Mason University's School of Business.

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George Mason University’s Center for Retail Transformation, part of the School of Business, is working with Microsoft to host a series of informational panels this spring and summer to help students understand how technological innovation is affecting retail businesses.

Despite the software industry’s rapid growth and deep pockets, tech companies are still engaged in bare-knuckles battle with cybercriminals. Nirup Menon and Pallab Sanyal's recent research confirms the existence of a willingness-to-pay (WTP) dilemma.

Tarun Kushwaha, a professor of marketing at the George Mason University School of Business, recently ran an experiment that pitted the brainpower of actual human executives against trained algorithms.

“Blockchain is a kind of distributed ledger that could change how business activities are organized,” says Jiasun Li, assistant professor of finance. “It essentially provides an alternative way for economic activities to be conducted.”

In his research, Hang Ren, an assistant professor of information systems and operations management, is investigating whether a 2012 federal regulation called the Hospital Readmissions Reduction Program (HRRP)—intended to improve patient care in hospitals by targeting readmissions for six targeted diagnoses or treatments—is fundamentally flawed in reducing readmissions or improving patient care.

The National Science Foundation (NSF)’s I-Corps program is an accelerator that helps entrepreneurs and researchers work together “to bring invention to impact.” Mason serves as an official I-Corps site, supporting local grantees through the exploratory stages of venture-building, as well as preparing them to apply for the national-level program.