Professor, Information Systems and Operations Management and
Maximus Corporate Partner Professor of Business
Contact Information
Email: bgreenwo@gmu.edu
Office Location: Enterprise Hall 105
Office Hours: By appointment
Personal Websites
Biography
Dr. Brad N. Greenwood is a professor of information systems and operations management and the Maximus Corporate Partner Professor of Business at George Mason University. He joined the faculty at George Mason from the University of Minnesota’s Carlson School of Management where he was an Associate Professor of Information and Decision Sciences. Previously, he has also served on the faculty at Temple University’s Fox School of Business and the University of Maryland’s Smith School of Business. Dr. Greenwood’s research examines the intended and unintended consequence of innovation, and how access to the resulting information affects welfare at the interface between business, technology, and social issues; notably in the contexts of healthcare and entrepreneurship. He is currently an Associate Editor at Management Science and his work has been published in such leading outlets as: The Proceedings of the National Academy of Sciences, Administrative Science Quarterly, Management Science, Organization Science, Information Systems Research, Productions and Operations Management, MIS Quarterly, the Communications of the ACM, the Strategic Management Journal, the Journal of Business Ethics, the Journal of Law, Economics, and Organization, the Journal of Medical Internet Research, and PLoS ONE.
Research Interests
- Consequences of Innovation
- Public and Population Health
- Entrepreneurship
- Digital Platforms
- Healthcare
Education
- PhD – University of Maryland, College Park
- JM - George Mason University
- MBA – University of Notre Dame
- MIT – Virginia Polytechnic Institute and State University
- BS – Rensselaer Polytechnic Institute
His corporate experience includes nearly eight years as a deputy project manager and analyst for CACI International, a mid-sized consulting firm in the greater Washington DC Metro Area. He received his Bachelor’s degree in Information Technology and Management Information Systems from Rensselaer Polytechnic Institute. Dr. Greenwood also received: a Master’s of Business Administration in IT Consulting from the University of Notre Dame; a Master’s of Informational Technology from Virginia Polytechnic Institute; and a PhD in Decision, Operations and Information Technology, with a minor in Strategic Management, from the University of Maryland, College Park.
Research and Awards
Research
- Jing Gong, Brad Greenwood, Yiping Song; “Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of Ridesharing Platforms and Durable Goods Purchase” Forthcoming at Manufacturing & Service Operations Management
- Xi Wu, Jing Gong, Brad N Greenwood, Yiping Song (2022) “No Longer Rolling Dirty: How Purchase Subsidies for Electronic Vehicles Affect Automobile Markets” Forthcoming at the Journal of Public Policy and Marketing
- GT Ozer, Brad N Greenwood, Anand Gopal, (2022) “Digital Multisided Platforms and Women’s Health: An Empirical Analysis of Peer-To-Peer Lending and Abortion Rates” Forthcoming at Information Systems Research
- 2022 Bapna-Ghose Social Justice Best Paper Award
- Huckaby, Walkowiak, Hardy, Gregoski, Kilic, Greenwood, Rajab, (2022) “Recipient-Surgeon Racial Concordance in Orthotopic Heart Transplantation Outcomes” Forthcoming at the Journal of Cardiac Surgery
- Zhi (Aaron) Cheng, Brad N Greenwood, Paul Pavlou (2022) “Shall We Play a Game? An Empirical Investigation of location-based mobile gaming and mental health” Forthcoming at the Journal of Management Information Systems
- Mitchell Zamoff, Brad N Greenwood, Gordon Burtch (2022) “Who Watches the Watchmen: Evidence of Body-Worn Cameras and Policing in New York City” Journal of Law, Economics, and Organization 38.1: 161-195.
- Gord Burtch, Brad N Greenwood, Jeffrey McCullough (2021) “Ride-Hailing Services and Alcohol Consumption: Longitudinal Analysis” Journal of Medical Internet Research 23.1: e15402.
- Clement J, Jacobi M, Greenwood BN (2021) Patient access to chronic medications during the Covid-19 pandemic: Evidence from a comprehensive dataset of US insurance claims. PLOS ONE 16(4): e0249453.
- Greenwood B, Adjerid I, Angst CM, Meikle NL. (2020) How Unbecoming of You: Online Experiments Uncovering Gender Biases in Perceptions of Ridesharing Performance. Journal of Business Ethics. Nov 18:1-20.
- Shuting (Ada) Wang, Brad Greenwood, Paul Pavlou (2020) “Tempting Fate: Firm Social Media Posting, Customer Purchase, and the Social Network Dynamics” MIS Quarterly, 44 (4), 2521-1571.
- Kartik Ganju, Hilal Atasoy, Jeffrey McCullough, Brad N Greenwood (2020) “The Role of Decision Support Systems in Attenuating Racial Biases in Healthcare Delivery” Management Science, 66 (11), 5171-5181.
- Finalist National Institute for Health Care Management Foundation’s Annual Research Award
- Finalist for the Responsible Research in Business & Management Award (AOM Fellows)
- Reprinted in the Management Science Special Issue on Diversity and Inclusion
- Greenwood, B. N., Hardeman, R. R., Huang, L., & Sojourner, A. (2020). Physician–patient racial concordance and disparities in birthing mortality for newborns. Proceedings of the National Academy of Sciences, 117(35), 21194-21200.
- 2020 PNAS Cozzarelli Prize (Best Paper – Behavioral and Social Sciences)
- Tae, C. Jennifer, Min‐Seok Pang, and Brad N. Greenwood. (2020) “When your problem becomes my problem: The impact of airline IT disruptions on on‐time performance of competing airlines.” Strategic Management Journal 41.2: 246-266.
- Brad N Greenwood, Kartik Ganju, Corey Angst (2019) “How Does the Implementation of Enterprise Information Systems Affect a Professional’s Mobility? An Empirical Study” Information Systems Research;30(2):iii-vii, 351-710
- 2017 Academy of Management Best Paper Proceedings, TIM Division
- Brad N Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal (2018) “The Role of Individual and Organizational Expertise in the Adoption of New Practices” Organization Science; 30(1):191-213.
- 2022 - Exemplar Article for Routine Based Intra-Organizational Knowledge Transfer
- Reprinted in the Organization Science Organizational Knowledge Transfer Special Issue
- Hilal Atasoy, Brad N Greenwood, Jeff McCullough (2018) “The Digitization of Patient Care: A Review and Paths Forward on Electronic Health Records Research” Annual Review of Public Health; 40:1, 487-500.
- Gordon Burtch, Seth Carnahan, Brad N Greenwood (2018) “Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity; Management Science; 64(12) 5497-5520
- 2016 Academy of Management Best Paper Proceedings, TIM Division
- 2020 Management Science Best Paper Finalist (Information Systems)
- Brad N Greenwood, Seth Carnahan, Laura Huang (2018) “Patient-Physician Gender Concordance and Increased Mortality Among Female Heart Attack Patients” Proceedings of the National Academy of Sciences; 115 (34) 8569-8574
- Seth Carnahan, Brad N Greenwood (2018) “Managers’ Political Beliefs and Gender Inequality among Subordinates: Does His Ideology Matter More than Hers?” Administrative Science Quarterly; 63 (2) 287-322
- 2016 Academy of Management Best Paper Finalist, OMT Division
- 2016 Academy of Management Best Paper Proceedings, OMT Division
- Brad Greenwood, Anand Gopal (2017) “Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures” MIS Quarterly; 41(3) 989-1007
- Brad N Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal (2017) “The When and Why of Abandonment: The Role of Organizational Differences in Medical Technology Lifecycles” Management Science; 63(9) pp. 2948–2966
- 2015 Utah Winter Conference on Business Intelligence Most Publishable Paper
- Anand Gopal, Brad N Greenwood (2017) “Traders, guns, and money: The effects of mass shootings on stock prices of firearm manufacturers in the U.S.” PLoS ONE 12(5): e0177720.
- Brad Greenwood, Sunil Wattal; (2017) “Show Me the Way to Go Home: An Empirical Investigation of Ride Sharing and Motor Vehicle Fatalities” MIS Quarterly; 41(1), pp 163-187
- 2015 Conference on Information Systems and Technology, Runner Up for Best Conference Paper
- 2015 Workshop on Health IT Economics, Runner Up for Best Young Scholar Award
- Brad Greenwood, Ritu Agarwal (2016) “Matching Platforms and HIV Incidence: An Empirical Investigation of Race, Gender, and Socio-Economic Status” Management Science; 62(8), pp. 2281–2303
- Brad Greenwood, Anand Gopal (2015) “Tigerblood: Newspapers, Blogs, and the Founding of Information Technology Firms” Information Systems Research; 26(4), 812-828
- 2012 Academy of Management Best Empirical Paper Award,
- Gordon Gao, Brad N Greenwood, Jeff McCullough, Ritu Agarwal; (2015) “Vocal Minority and Silent Majority: How do Online Ratings Reflect Population Perceptions of Quality?” MIS Quarterly; Vol. 39 No. 3, pp. 565-589
- 2015 MIS Quarterly Best Paper Winner
- Corey M Angst, Sarv Devaraj, Carrie Queenan, Brad Greenwood; (2011) “Performance effects related to the sequence of implementation of health information technologies.” Productions and Operations Management; 20(3) 319-333
- 2013 POMS College of Service Operations Most Influential Paper
Invited Publications
- Brad N Greenwood, Gordon Burtch, Seth Carnahan (2017) “Unknowns of the Gig-Economy” Communications of the ACM; 60 (7), 27-29
Awards
- Spring 2022 Profiles of Mason Square Award, George Mason University
- Fall 2022 Teaching Excellence Award Nominee, George Mason University
- INFORMS – ISS – Bapna-Ghose Social Justice Best Paper Award “Digital Multisided Platforms and Women's Health: An
Empirical Analysis of Peer-To-Peer Lending and Abortion Rates” - Association for Information Systems Distinguished Member, Fall 2022
- The paper “Robotic Innovations in Medicine: Gender Biases in the Adoption and Utilization of DaVinci Surgical Suites,” received the 2022 OMT Responsible Research Award from the Academy of Management
- 2022 Association for Information Systems Distinguished Member
- 2022 Academy of Management Responsible Research Award (OMT Division) “Adaptable Tools and Women’s Job Performance in Male-Dominated Fields: Evidence from Robotic Surgery”
- 2022 Organization Science Exemplar Article for Intra-Organizational Knowledge Transfer “The Role of Individual and Organizational Expertise in the Adoption of New Practices”
- 2022 Antonin Scalia Law School Award for Outstanding Academic Achievement in the Juris Master of Laws (Awarded to graduating student with the highest core GPA)
- 2022 George Mason School of Business Outstanding Service Award
- 2022 George Mason School of Business Outstanding Publication Recognition
- 2021 Research Support Grant – George Mason University Foundation ($26,000)
- 2021 Finalist - Academy of Management Fellows Responsible Research in Business & Management Award “The Role of Decision Support Systems in Attenuating Racial Biases in Healthcare Delivery”
- 2021 Poets & Quants - 40 Under 40 - Best Business School Professors
- 2021 George Mason University School of Business Dean's Scholar Award 2021 - 2024
- 2021 George Mason School of Business Outstanding Publication Recognition
- 2020 National Academy of Sciences Cozzarelli Prize (Best Paper for Behavioral and Social Sciences at PNAS) “Physician–patient racial concordance and disparities in birthing mortality for newborns”
- 2020 National Institute for Health Care Management Foundation Research Award Finalist “The Role of Decision Support Systems in Attenuating Racial Biases in Healthcare Delivery”
- 2020 Management Science Best Paper Finalist “Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity”
- 2020 Strategic Management Society Best Paper Nominee “The Doctor Will See You Elsewhere: Enterprise Information Systems and Changing Firm Activities”
- 2019 Conference on Health IT Analytics Best Paper Runner-Up “The Doctor Will See You Elsewhere: Enterprise Information Systems and Changing Firm Activities”
- 2019 ISS-INFORMS Service Award
- 2020 Marquis Who’s Who Albert Nelson Marquis Lifetime Achievement Award
- 2020 Member of Marquis Who’s Who in America
- 2018 AIS Early Career Award – Association for Information Systems
- 2018 Sandra A. Slaughter Early Career Award – Information Systems Society – INFORMS
- 2018 AOM Technology and Innovation Management Division’s (TIM) Emerging Scholar
- 2018 Carlson School of Management Dean’s Small Grant
- 2017 Carlson School of Management Award for Excellence in Research
- 2017 Inaugural ICIS Paper-a-Thon – Mentor for Winning Team
- Member of Academic Key’s Who’s Who in Business Higher Education (WWBHE) – Fall ‘17 – Present
- 2017 Management Science Meritorious Service Award
- 2017 Marquis Who’s Who in America Albert Nelson Marquis Lifetime Achievement Award
- 2017 Summer at Census Scholar (US Census Bureau)
- Fall 2017 – Academy of Management Best Paper Proceedings, “Just What the Doctor Ordered? Physician Mobility After the Adoption of Electronic Health Records” TIM Division
- Richard J Fox Faculty Fellow (Temple University)
- 2016 Member of Dean’s Research Roundtable (Fox School of Business)
- 2016 Member of Marquis Who’s Who in America
- 2016 Young Scholars Seed Grant ($2000), Temple University
- 2016 Management Science Meritorious Service Award
- 2015 MIS Quarterly Best Paper Award – “Vocal Minority and Silent Majority: How do Online Ratings Reflect Population Perceptions of Quality?” (Awarded Annually to Top Paper in the Journal)
- Academy of Management Best Paper Finalist, “Managers’ Political Ideology and Gender Inequality within Organizations” OMT Division
- Academy of Management Best Paper Nominee, “Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity” TIM Division
- 2015 Researcher of the Year, MIS Department, Temple University
- 2015 Conference on Information Systems and Technology, Runner Up for Best Conference Paper “Show Me the Way to Go Home: An Empirical Investigation of Ride Sharing and Motor Vehicle Homicides”
- 2015 Workshop on Health IT Economics; Runner-Up for Best Young Scholar Award “Show Me the Way to Go Home: An Empirical Investigation of Ride Sharing and Motor Vehicle Homicides”
- 2015 Young Scholars Seed Grant ($2000), Temple University
- 2015 Utah Winter Conference on Business Intelligence Poster Slam Most Publishable Paper; “The When and Why of Abandonment: The Effect of Organizational Incentives on Technology Lifecycles”
- 2014 Most Outstanding Reviewer Award, MIS Quarterly (Awarded Annually to Top Reviewer for the Journal)
- 2014 Young Scholars Seed Grant ($2500), Temple University
- 2014 Outstanding Reviewer Award, Academy of Management (Awarded to top 5% of ~1000 BPS division reviewers)
- 2014 Distinguished Reviewer Award, Academy of Management (Awarded to top 5% of ~700 ENT division reviewers)
- 2013 Distinguished Reviewer Award, Academy of Management (Awarded to top 5% of ~700 division reviewers)
- 2013 Allen Nash Outstanding Doctoral Student; RH Smith School of Business (College level award for research and service contribution – selected out of 92 students)
- 2013 POMS College of Service Operations Most Influential Paper Award, “Performance Effects Related to the Sequence of Integration of Healthcare Technologies”
- Attendee, Consortium for Competitiveness and Cooperation, Kansas City, MO Spring ‘13
- Attendee, ICIS Doctoral Consortia, Orlando, FL Fall ‘12
- Academy of Management Best Empirical Paper Award, “Tigerblood: Availability Cascades, Social Media, and the Environment of the Entrepreneurship” ENT Division Fall ‘12
- University of Maryland, International Conference Support Award Fall ’11 ‘12
- Brad Greenwood; Dingman Center for Entrepreneurship Best Working Paper Award “Tiger Blood: Availability Cascades, New Firm Formation and Performance in IT Ventures” Spring ‘11
- Brad Greenwood, Anand Gopal; Dingman Center for Entrepreneurship Best Student Paper Award “Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location” Spring ‘10
Media Clippings
- October 23, 2024 - The Academic Minute
Efficacy of Breach Notifications Laws - July 25, 2024 - PsyPost
Abortion restrictions tied to elevated mental distress among both men and women - July 11, 2024 - The Conversation
Abortion restrictions harm mental health, with low-income women hardest hit - September 7, 2023 - Bloomberg
Airbnb Hosts Feel the Heat, From NYC to Paris - July 12, 2023 - Poz
How Health Care May Be Affected by the High Court’s Affirmative Action Ruling - June 6, 2023 - American Association of Medical Colleges
Do Black patients fare better with Black doctors? - March 9, 2023 - Electrek
This is what it might take to get everyone to stop driving gas cars - December 7, 2022 - DC News Now
DC AG Karl Racine sues Amazon over driver tips - August 5, 2022 - Repro Rights NOW
Researcher looks at lending programs to pay for abortions - June 14, 2022 - TIME
How Gunmakers May Benefit From Mass Shootings - May 31, 2022 - The Conversation
Firearm Stocks Spike After Mass Shootings as Investors Dismiss the Chance of Tightening Gun Laws - November 29, 2021 - Fairfax Patch
George Mason University: New Study Finds NYPD Body Cameras Decrease Citizen Complaints And Arrests - September 30, 2021 - Alexandria Times
Our View: Embattled Police - March 16, 2021 - Cincinnati Edition
Black Doctors Dramatically Cut The Infant Mortality Rate For Black Babies - January 13, 2021 - Forbes
Eight Years After Sandy Hook, Mass Shootings Are Up, But Federal Gun Control Remains The Same - January 13, 2021 - The Washington Post
Mortality Rate for Black Babies is Cut Dramatically When Black Doctors Care For Them After Birth, Researchers Say - November 10, 2020 - Insider
Black Women Face a High Risk of Deadly Pregnancy Complications. Here's How to Talk to Your Doctor About It - December 11, 2020 - Forbes
Eight Years After Sandy Hook, Mass Shootings Are Up, But Federal Gun Control Remains The Same - November 10, 2020 - Insider
Black Women Face a High Risk of Deadly Pregnancy Complications. Here's How to Talk to Your Doctor About It - August 17, 2020 - USA Today
Black Babies More Likely to Survive When Cared For By Black Doctors – U.S. Study - August 1, 2020 - Forbes
Covid-19 and Civil Unrest Fuel Comeback for Gun Industry